WHY IS VIDEO CONTENT SO IMPORTANT FOR SOCIAL MEDIA MARKETING?
The importance of video in social media is rising rapidly. Video content is now integral to marketing strategies aimed at younger generations, and when targeted correctly, it can achieve incredible results. Here are just a few reasons why social media video content is currently topping the charts as the focus for marketers… It Helps Brands Reach New Audiences
Marketers are now turning their attention to Generation Z – and thinking very carefully about how to reach them. Gen Z now makes up 40% of all consumers – and they’re not influenced by traditional advertising channels like billboards and television Instead, this group of digital natives primarily consume information via social channels. For them, video content reigns supreme. A report found that your average Gen Z consumer spends an immense 3.4 hours daily watching videos online. The type of video targeted at them is important, short-form videos, particularly TikTok or reels, are going to have more impact than hour-long explainer videos. Establishing a deeper connection with consumers can prevent the risk of them disengaging if immediately promoted products or services. The results of video content are improving at an impressive rate, along with our understanding of how to create videos that really Viewers can experience a user journey that’s completely shaped by their video-watching behaviors. For instance, if a viewer has only watched half of a video, they can receive personalized information or calls to action. Additionally, viewers can be targeted with customized marketing, while those who left videos prematurely can be presented with content designed to match their preferences.
Our Team creates and produces several different types of videos:
Brand Videos We have seen the power of social media video campaigns, but it’s also important to look at brand videos which can also be effective when displayed prominently on a brand’s website. The most compelling brand videos introduce the brand and communicate its mission in a short, snappy way that grabs the viewer’s attention and refuses to let go.
Live Videos Live videos are powerful tools when it comes to boosting authenticity and establishing trust with consumers and target audiences. Popular on social platforms such as Instagram, Snapchat, and Facebook, live videos can be shared anytime and reach huge numbers of consumers within minutes of starting.
Testimonial/Review Videos Testimonials and customer reviews often play a huge role in a buyer’s purchasing decision, so it’s a great idea to champion those top testimonials through video content. Brands can significantly boost their conversion rates by crafting authentic video testimonials showcasing genuine praise from satisfied clients.
Take a look at a few of our valued client testimonial videos.
Event Videos Brands invariably invest huge amounts of energy, enthusiasm, and hard work into their live events, but of course, only a lucky few will experience these events first-hand.
HOW TO HARNESS THE POWER OF SOCIAL MEDIA VIDEO
Thinking about venturing into the online battleground that is social media video marketing campaigns? Our social media and Video production team use the following Tools:
Plan Your Strategy
Behind every successful marketing campaign is a crystal-clear, well-thought-out strategy. Video content is no exception to this rule, and that’s why we always recommend brands begin by thinking about their overall strategy.
Consider the end goal and what a successful campaign would look like. Think about the quantitative results you want to achieve, and then plan a strategy designed to get you there. The more informed your strategy is, the better your results will be.
Get Their Attention
Once you get down to planning the production of your video content, there’s one thing you really need to think about: grab your audience’s attention. Your video content needs to get your audience on board – and fast. Research has shown that a third of viewers abandon a video after 30 seconds. After 1 minute, 45% of viewers will be lost, and as you approach 2 minutes you can expect 2/3rds of viewers to be gone. Time is most definitely of the essence.
Think About Your Message
The advantage of video is its limitless potential. When producing results-driven branded content, it’s vital that the key message is clear, simple, and easily conveyed. Make sure your video tells your story quickly, in the most straightforward way possible.
Don’t Overlook the Audio
Audio is something that’s often overlooked, and this can have a detrimental impact on the overall success of video ads – because it turns out that producing videos that sound like they were recorded through a potato doesn’t tend to get people watching. So, to avoid audio-related issues, we recommend always using an external mic. That way, you’ll be confident that your audience never misses a beat.
Don’t Forget Subtitles
Captioning your videos with subtitles is an absolute must; accessibility should always be a top priority in everything a business produces, not an afterthought. Also, think about where you typically consume online video content – perhaps playing your audio is not preferable.
Give our team a Call and schedule a complimentary consultation on your Video strategies.
Visit https://bdadigital.us/#contact.
We wish everyone a Happy Holiday Season and look forward to providing insightful, information and relevant Digital News on the latest trends and best practices throughout the year
