Powerful Video Tips that create High ROI for your Social.
Using Video in your post and content strategies is recommended because your views and audience greatly increase because it’s relatable. Sound and motion bring a viewer of your content a message that resonates to build awareness for your product and service. In addition, Videos produce 4 times as many clicks, conversions, likes, and shares as static posts. There are 4 types of formats.
– Stories: Short videos that disappear after 24 hours are called stories. Stories are available on Facebook, Instagram Stories, X, TikTok Stories, Pinterest, and LinkedIn.
– Short Videos: TikTok, Instagram Reels, and YouTube Shorts are the best examples of short video formats. These videos range from 5 seconds to 1 minute in length and are usually repetitive.
– Long Videos: These videos can be posted on Instagram IGTV, YouTube, Facebook, and LinkedIn. Long videos are those that are longer than a minute.
– Live Streams: Live streams and webinars are uncut videos that stream in real-time. Facebook, Instagram Live, TikTok Live, YouTube, and LinkedIn have their versions.
Here are a few best practices that our Social Media team follows to ensure the best results. The first few seconds of your video are critical; If you don’t get the user’s attention in the first few seconds, there’s a good chance they’ll stop watching your video. Implement a powerful hook that grabs the viewers’ attention. For Example, if your company offers FREE estimates, make sure you include this in your message. Ask a key question such as do you need to look your best for summer, or want a gorgeous smile, or even is your faucet leaking? The most important aspect of your video message is being direct and concise, as this will encourage viewers to keep watching. People want to watch or read content that makes them laugh, smile, or feel connected to it. Don’t just send out marketing texts and promotional videos related to your sales. Storytelling and human interaction are essential for video content to resonate, which is what helps create compelling videos. To view samples of video and reels please visit Our Work – BDA Digital
Social media platforms are increasingly supporting interactive features like polls, quizzes, and calls-to-action (CTAs) within videos. By incorporating these interactive elements, you can engage directly with viewers and encourage them to participate actively rather than passively consume content. For instance, Instagram allows you to add interactive stickers in Stories. Our content specialists will keep your audience engaged throughout the video, leading to higher retention rates and better engagement metrics. Incorporate Trending Topics and Hashtags. Our Social team will utilize current trends and popular hashtags to make your video content more discoverable and relevant. By tapping into the current conversations, memes, or challenges that are already engaging your target audience, you can increase the likelihood of your content resonating with viewers. To learn more and to schedule a complimentary consultation of your Social Media Reels and Video content visit Home – BDA Digital
SEO Back-linking tips to drive Referral Traffic
Creating link-worthy content lies at the core of successful backlinks management, which is sure to draw in better results. High-quality and valuable content naturally attracts backlinks from other websites, contributing to your site’s authority and ranking in search engines. To achieve this, focus on producing content that is informative, engaging, and unique, catering to your audience’s needs and interests.
An analysis done discovered that 45% of the respondents they interviewed considered link building the most challenging aspect of SEO.
Our SEO Team starts by conducting thorough research on your niche to identify topics that are trending or underserved. Develop comprehensive, well-researched, and well-written articles, blog posts, infographics, videos, or other forms of content that offer insights, solutions, or entertainment value.
Implementing visual elements and multimedia can also enhance the content’s appeal towards your potential customers . Additionally, promote your content across various platforms, including social media, industry forums, and newsletters, to reach a broader audience. The more visibility your content gains, the higher the chances of others referencing and linking back to it.
Check the Spam Score of Your Backlinks from spammy or low-quality websites can be detrimental to your website’s SEO efforts.
Search engines like Google may penalize your site if it has too many toxic backlinks, leading to a drop in rankings or even deindexing from search results. According to Google’s Disavow Links Tool, It’s important to regularly monitor your backlinks and disavow any spammy links that might harm your website’s reputation. One way to do this is by checking the spam score of your backlinks using various online tools available. A spam score indicates the probability of a website being spammy or containing harmful content. Aim to disavow or remove backlinks with high spam scores, as they could harm your site’s credibility and ranking. Moreover, keep an eye on the anchor texts used in backlinks. A natural backlink profile consists of a diverse range of anchor texts, including branded, generic, and keyword-rich variations. Overuse of exact-match anchor texts can raise red flags to search engines, potentially inviting penalties. By routinely monitoring and evaluating your backlink profile, you can maintain a healthy and authoritative link profile, ensuring you remain on the right track.
Check Competitors’ Links
Our PPC and SEO team Analyzes your competitor’s link profiles this is an insightful way to identify potential opportunities for your link-building efforts. Several online tools allow you to explore your competitors’ backlinks, which can be used to gain an understanding of their link-building strategies. Pay attention to the sources of their backlinks, the type of content that earned them, and the anchor text used.
To learn more about our SEO Services please visit https://bdadigital.us/bda-digital-seo- services/seo-services/ and schedule a complimentary review of your SEO strategy.
Stay tuned for our Summer Issue of Digital Link news where we feature 10 tips for best practices in pay-per-click marketing on Google, Bing, and Amazon, and the best Artificial Intelligence (AI) tools to implement into Social media chats to convert clicks.
