Convert Chat AI & Social Platform Marketing Tips

BDA Digital

AI Chat Bots- Turn your Visitors into checkouts and appointments.

Today, one of the biggest roadblocks to AI adoption is that nearly half of all marketers consider themselves AI beginners. But the truth is you don’t need to have a PhD or be a programmer to set up an AI chatbot.

All you need is good AI chatbot software and a basic understanding of how an AI chatbot operates. Here’s a quick rundown 👇

At the base level, an AI chatbot is fed input data which it interprets and translates into a relevant output. So, if a site visitor asks a question, the AI chatbot will analyze their intent, as well as other factors like tone and sentiment, and then attempt to deliver the best possible answer.

To do this, the AI chatbot needs access to tons of conversational data. That’s why AI chatbots have to go through a training period where a programmer teaches it how to understand the context of a person’s words. It’s this understanding that allows the chatbot to answer complex queries in a natural, conversational way. If the idea of training an AI chatbot is sounding off alarm bells for you, don’t worry. BDA’s Conversational AI, for example, is pre-trained on over six billion conversations, as well as topics specific to your company, making it available out of the box. Through a predictive q and a library, you can customize responses to common topics, adding and generating examples for those topics, and even creating new custom topics.

Rule-based chatbots are not programmed to respond to changes in language. If a visitor arrives on the website and asks something you didn’t set up a response for, the chatbot won’t be able to produce an answer.

On the other hand, an AI chatbot can have more flexible, human-like conversations. It can learn a lot more about your site visitors and apply that knowledge effectively with little intervention. This also gives your sales reps a wealth of information about your buyers so that they can better personalize their conversations. Our web development team can set up custom inboxes that will notify you when a custom question comes in so you may respond in a timely matter to answer a potential buyer’s question and then guide them through a conversion process.  Visit Home – BDA Digital to schedule a complimentary consultation of your current website and client user interface, and watch your site deliver the user experience to lift your sales.

Social – Meta platforms vs X and TikTok – What to choose?

Navigating the social media landscape for business marketing can be challenging with so many platforms available. Here are some of the tips for marketing on Meta Platforms – Instagram, Facebook, X, and TikTok. Instagram excels at showcasing products or services visually, while Facebook boasts a vast user base and diverse advertising options. X caters to concise messaging and industry updates, while TikTok appeals to a younger audience. The ideal platform depends on specific goals and target demographics. Read on to know which platform will suit your business the best.

To build a strong position in the market, an organization should showcase its best, and stay regularly connected via the four most renowned social media platforms – Instagram, Facebook, X, and TikTok.

In today’s world, social media is the primary platform for digital marketing, thanks to the 4.72 billion social media users as of January 2023.

Businesses are increasingly turning to social media to market their products or services, aiming to boost brand visibility and enhance engagement rates. However, many encounter the challenge of selecting the most suitable platform among the four major ones to ensure successful business marketing.

Instagram, with its global outreach, facilitates reaching target audiences across different geographies. Facebook, recognized as the most popular social media platform, proves effective for business marketing when posts contribute value to the community. With a staggering 2.91 billion active users worldwide, Facebook is an excellent choice for gaining widespread visibility. While X has a smaller global user base compared to Facebook and Instagram, its 396.5 million users still make it a valuable platform. By utilizing relevant hashtags, businesses can tailor posts to reach their target audience effectively.

TikTok stands out as one of the fastest-growing social networks, boasting over 755 million users, particularly among individuals aged between 25 and 44, as per Statista Stats. If your target audience falls within this demographic, TikTok is an ideal platform for business marketing, especially if your product relies on video content. This platform allows for extensive engagement and consistently delivers a favorable return on investment.

Navigating the multitude of options can be overwhelming, but our team of Social Media experts is here to guide you. We can help you develop cost-efficient strategies that leverage engagement, posts, hashtag tactics, and relevant groups to effectively capture your target audience’s attention for your product or service.

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Watch our spring newsletter which will feature Video messaging for content on social and websites that drive clicks. Also features Search Engine Optimization tips for Backlinking and driving referral traffic to your website (s).

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