Reach 2.5 billion Users with TikTok Advertising
If you’re creating an online advertising strategy in 2023, you’d be remiss to overlook TikTok. TikTok is one of the fastest-growing social media channels and is on track to hit 2.25 billion users by 2027.
But TikTok users aren’t just on the app for memes and dance challenges—they’re also ready to shop. TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on the platform.
That means TikTok is a smart place to spend your ad budget if you want to reach a large and highly engaged audience, especially members of Gen Z and Gen Alpha.
In-feed TikTok ads fit seamlessly into the experience of using the platform. They look exactly like user-generated content on TikTok, except for a small “Sponsored” tag under the video’s caption. After a few seconds, a call-to-action button appears, such as Shop Now or Learn More, which is determined by whoever places the ad. This can be used to link directly to your website to achieve goals like boosting conversions or increasing app installs.
Although a user can immediately swipe past an in-feed ad, ones that are made well and fit into the culture and style of TikTok will be able to generate views, likes, shares, and comments, just like any other Video content Social platform.
Our social media Team can create and launch an in-feed ad using the TikTok Ads Manager. TikTok also notes that ads can appear in several different places, including in-feed, on the detail page, post-roll, and via story. This depends on what placement you select. Our team can customize your Goals the most common objectives are:
- Increase traffic. Pick this if you’re hoping to get people to your store to be potential customers. This option is ideal if you want to drive traffic to a website with the goal of generating a soft lead (email capture).
- Drive community interaction. A good option if your goal is to simply grow your presence on TikTok. Building community is a great way to promote your brand in the lead-up to a launch.
- Generate customer leads. This method is designed to capture information from viewers via a contact form that can be used to retarget potential customers and nurture existing fans.
- Get website conversions. Good if you’re looking to drive more conversions on your store’s webpage.
   For more information and to learn how our social media team will help get your message out to the masses viewing TikTok, please visit https://bdadigital.us/services/social-media/. |
Gain Clicks Conversions for your Brand via YouTube display advertising?
YouTube display advertising allows businesses to drive key performance metrics with paid visual placements next to the platform’s video player. Our team can help you build out relevant in-feed display ads, that deliver the exact Audience, and relevant views that target not only keywords but interest buying intents and your competitor’s channel and audience.
Why YouTube?
This question almost seems rhetorical. Why YouTube? First of all, it’s a network built on the web’s most compelling form of media: video. More than half of internet users watch online videos every day for an hour-plus. Over a weekly span, that adds up to more time than the average American works…Secondly, to grow YouTube relies on a type of content that’s been shown to move people unlike any other: UGC or user-generated content — videos created by actual users of the platform. Lastly, YouTube is a platform that suits users’ consumption preferences. A bulk of the network’s videos — 70% to be exact — are viewed on mobile. Today, mobile drives the greatest share of the web’s traffic. Also, our team can track stats of the long-form and shorts video’s performance with comments on the YouTube Video Dashboard.
YouTube gives people what they want, where, and when they want it. It’s also a platform that benefits from connectivity to Google’s massive network of websites. That means advertisers can use YouTube display advertising to not only promote their videos on the platform but through millions of publishers as well. Conversely, it allows companies that aren’t even on YouTube to promote their products and services on the platform’s many channels, such as TikTok, Instagram, and content can be added to your companies’ websites. To learn more about our PPC services such as Youtube PPC, Amazon, and Google Shopping and search please visit https://bdadigital.us/services/ppc-services/
Stay tuned for Our Fall Newsletter which features tips on AMAZON sponsored Brands Advertising and Algorithms to drive Ecommerce Sales. Also tips on Using WordPress websites to communicate with your customers with driving Ecommerce for the heaviest retail season of the year.
